Portfolio: Digital Design

After a year-long refurbishment programme, the Grade II listed building in Cirencester had been sympathetically converted from a former school to a versatile business facility with major investment in state of the art communications, technology and a luxurious styleof its own.

Brief

Initially I was asked create a corporate identity. The client had preferred colours of dark green and gold to reflect the history of the venue and to apeal to a target audience of mid to upmarket.

A combination of fine filigree with keyhole characteristics to convey a feeling of opening a door to opportunity was created for the symbol part of the logo. To support the symbol a very bold classic font was chosen, “Georgia” with a gold effect to maintain the clients desire for something traditional and to stay in tune with the venue. To complete the identity we ran this style through their marketing literature, choosing print materials that oozed quality and style and a website that made the most of their venue for inspiration.

www.inglesidecirencester.com

The Solution

We created the new design and built the website with a Content Management System (CMS). The CMS enables Crystal Clear to take control of the website, so they can update content easily without affecting the design or layout.

We also worked with Crystal Clear to improve the websites Search Engine Optimisation (SEO), at the same time as managing a google Ad word campaign. As a result, the website has moved up the search ranking, and is already generating more sales leads each month.

What Crystal Clear say

 “Were delighted with our new website. It’s clean and simple design which is easy for visitors to navigate and it communicates instantly what we do. It’s only been live for a couple of months and we’re already seeing more enquires coming from our website.”

www.crystalclearbristol.co.uk